ITPM / One ITPM ecosystem

Sales department expertise

ANALYTICS / SALES

Market research, ABC analysis and a goal tree connecting sales activities to product margins.

01

Market and buyers

Using the client’s product range, research available procurement records: who bought, where tenders were posted, prices and purchasing frequency. Deliver buyer, marketplace and market-reference lists.

02

ABC analysis and goal tree

Analyse sales from 1C or another client source. Consider volume, product mix, margins and capacity constraints. Break goals into responsibilities down to line management according to impact.

03

Incoming enquiries

Configure existing or dedicated mailboxes to track leads and define ownership and routing.

04

Target marketplaces

Identify relevant electronic procurement platforms and prepare registration and operating procedures. Actions on the client’s behalf require agreement.

05

Counterparty database

Combine market findings with historical sales and create a structured working database with responsible owners.

06

Sales playbook

Prepare call checklists, proposal templates and invitations for meetings, trials and presentations to decision-makers and technical specialists. Cover delivery checks and agreed communication channels.

07

Tender materials

Organise certificates, incorporation documents, licenses and required reporting materials. Agree access and transfer rules with the client.

08

Brief, specification and NDA

Structure the exchange of source information, task definition and confidentiality arrangements between the parties.

09

Internal confidentiality

Define employee access to commercial information and the need for nondisclosure agreements. Legal terms are approved separately.

10

Recommendations and review

Prepare actions and consulting materials linking production and sales policy to market needs and product margins. Evaluate agreed measures without promising guaranteed growth.

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Illustrative photograph · Source and license
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